![]() ![]() The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires image analysis. Visual communication contains image aspects. Additional laws include closure and figure-ground principles in studied images is also intensively taught. Gestalt means form or shape in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color, continuity, and proximity. Max Wertheimer is said to be the father of Gestalt psychology. One of his most famous quotes is "The more you see, the more you know." He described "seeing" as being the sum of sensing, selecting, and perceiving. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing. Becoming near-blind in his teen years as the result of an illness set the stage for what would make him one of the most intellectual people to have ever explored visual communication. Important figures Īldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. Recent research in the field has focused on web design and graphically-oriented usability. The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Visual communication has become one of the most important approaches using which people communicate and share information. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images. The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of aesthetics. Visual communication relies on a collection of activities, communicating ideas, attitudes, and values via visual resources, i.e. The debate about the nature of visual communication dates back thousands of years.
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